The Union Jack cowboy hat is the summer festival piece that works because it is unambiguously fun without being entirely disposable. The British flag design applied to a western cowboy silhouette is a specific combination that a certain type of confident festival-goer has been wearing for decades, and this paper straw version from Novella Hats is the most wearable version of that idea.

Made from eco-friendly paper straw, the hat is lightweight enough for a full outdoor day in direct sun and breathable enough not to become uncomfortable in heat. The western cowboy silhouette provides genuine sun coverage. The Union Jack design is bold and clear from a distance, which is the point.

Available in white and brown. The brown version sits in a warmer, more muted register that lets the flag design carry the colour rather than the base straw. Perfect for summer festivals, outdoor events, and any occasion where the brief is to have a good time rather than blend in.

Novella Hats has sold over 10,000 hats with a Trustpilot Great rating. At $29.99 with free US shipping on qualifying orders, the Union Jack cowboy hat is the summer investment that pays back in photos.